Search Engine Optimisation Services Specialist Discusses Website SEO Part 6

This is the way the internet really works and improves your search engine optimisation efforts at no cost. Make sure that you join or subscribe to many Free Press Release Service companies, article submission companies, forums and blogs. Write and submit posts to all these submission areas every day. The more links you create the better for your business and the more confident you will become about your SEO results because you will achieve top positions on Google for these posts.

Many of the various free submission companies also offer paid versions for you to subscribe to. You can choose this payment option but it is not necessary, as you can still submit an unlimited number of posts with these companies. Joining or subscribing to Google owned blogs and groups is also very powerful and will make your search engine optimisation efforts even more effective. So, the point here is to save your money because you do not need to spend a cent when you join various companies to execute effective and successful SEO.

Spending money on these so called "guru" packages is a complete waste of time and money and to top it all, they do not work. The only thing that works is to learn and apply the techniques that been previously discussed. Apply these methods every day for the rest of your life. Do not spend thousands of dollars buying "Guru" quick fix SEO packages to eventually learn 'the hard way' that they are all a lot of junk, a waste of your money and time and they do not work.

Specifics about what a Meta tag description should include a simple one or two sentence description and explanation of your website. From a search engine optimisation point of view it expands and explains the title tag in a little more detail. With regard to newsletters, they are an extremely powerful technique to promote your website as well.

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Viral Marketing - How to Use a Press Release

Before you ever write one word of your press release, there are two things you need to do. First, you want to decide what the purpose of your press release is. Second, you want to decide what is newsworthy about your business.

When deciding the purpose of your press release, there are a few things you want to consider. So, ask yourself these questions:

What is the purpose of my press release: backlinks, buzz, or simply to drive traffic?

What is newsworthy about my business? i.e. product launch, new partnership, book release, etc.?

Am I trying to reach the press, or do I want to connect directly with my customer?

The first thing I want to make clear here with Free Press Release Site is that they are like any other free internet marketing technique. If you want results, then you need to apply sustained effort. What this means is that you need to publish press releases on a regular basis.

Don't ignore the "no news" rule though. Make sure that what you are publishing is news. The better the news, the more buzz worthy it can become.

Start by answering the three questions above. Once you have answered these questions, then it's time to start writing your press release.

Start with your headline. The headline is one of the most important parts of any communication or written promotional material. This decides whether or not the communication is read. You want to create a sizzling headline.

Glance through newspapers, as well as online PR sites. Write down headlines that you find interesting and use these headlines to help you create your own.

Next, write the body. You will need to include the dateline. Keep your press release short. Usually it needs to be no more than 400 words, and this includes the resource box if you are publishing your release online.

Some PR sites will ask that you write an even shorter release. Make sure you check the sites you plan to submit to before submitting your press release. This way your release doesn't get rejected right off the bat.

The most important thing to remember here, especially if you are writing directly to potential customers is to include the "what's in it for me?" in your writing. What this means is that you want to pack as much information as possible into your release as possible, yet give potential customers a reason to want to visit your site.

Demonstrate clearly not only how your product is a solution to their problems but also show them why they need to visit your site. This will increase your conversions. Having a clear objective for your release, whether it's building your list or getting new customers will help you decide if your release accomplished what it was supposed to.

If someone sees your release, tries your product and likes it, he/she will tell at least four other people. This is how a viral marketing virus gets started. Focus on your audience and focus on their needs. Then you will write and submit a Press Release Power that goes viral.

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Unlimited Free Press Release Submission Sites

Free Press Release Submission Site List

1. PressReleasePower.com

2. PR.com

3. PR-Inside.com

4. Newswire.com

5. OnlinePRNews.com

6. Newsvine

7. PRleap

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Gain Visibility For Websites With Press Release Distribution Service

The website should be optimized in such a way that it gets good rank in the search engines. This is very essential to attract more visitors. The internet tools keep advancing every now and then. There are many new ways of Search Engine Optimization which help online business. Press release distribution is one such method which helps in gaining exposure on high authority websites.

There are quite few advantages because of which we can easily opt for press release distribution services. Some of them are as follows:

1. Improves visibility in search engines: Press release distribution can prove to be more potential than advertising your business. It is very easy to gain recognition using PR. When you submit your press release to renowned PR publishing websites, you will be noticed by foremost news channels like Yahoo and Google. These channels are very good source as you may get many visitors from them. The information about your business such as the products and services which you offer will be known to huge number of people. Hence you gain visibility which plays a major role in online marketing.

2. Rank on Search Engines: When the Press Release Distribution Service gains attention of sites like Yahoo and Google, it helps your website get good ranks on the search engines. This at the same time helps to build up links to your websites from various sites. When you have several back links to your website, it again helps in improving the rank of your website. Due to this volume of visitors to your website, the traffic will multiply.

3. Improves the confidence: If the PR is appropriate and good it helps in establishing faith in customers mind. The PR should target the right kind of visitors in order to get more visitors. This helps in expanding the company.

4. Increase in Traffic: If the Free Press Release Service is optimized appropriately, it will help you to increase the flow of traffic to your website. It should contain the right keywords. The density of the keywords should also be maintained. This helps to target the visitors who can be converted into sales. You should always think as a customer while optimizing PR and websites. Only then would you be able to attract visitors and get them converted to sales.

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How To Write A Press Release - Prepare and Publish

How To Write A Press Release That Works

What's The Purpose?

A press (or media) release is published with the intent to provide newsworthy information to the media about recent events or upcoming events. The idea is to make your press release interesting and catchy so that media services will run your story.

The release is provided in written format primarily to ensure no mistakes are made in presentation of the information.

What's In A Press Release?

The first thing to consider is the length of your Online Free Press Release - one page is best. Any additional or background information can be attached separately.

Where possible - use your company or organisations letterhead with contact information. Any major points should be made up front, not buried in the guts of the document. Use underlines, italics or bold text to make it as easy as possible for the journalist to extract the most important points.

A press release should clearly make the following statements where relevant:

Who

What

When

Where

Why

How

How Much

How Many

How to Obtain

Ask the following question - What makes your story "newsworthy"?

Consider - is it topical/timely; politically/economically significant; first/last time ever in the world/Country/City; innovative product breakthrough; human interest; controversial; funny; sad; tragic; heart-warming; unusual; witty; award-winning; celebrity; etc...

Provide a title - Write "Press Release" (or "Media Release") at the top of the page. Then put the date (the date of release), and a title for the story. Quotes are good. Give the person's name and title, and/or the name and date of the publication quoted.

Following the main body text that is intended for publication, print a horizontal line. Any content below this line is for informational purposes only, and is not for publication. Most important here, give the name/title and telephone/mobile/fax numbers or e-mail contacts for a key person who can be approached for further information, and importantly - who can talk intelligently about your story.

You can also add a note here specifying whether there are any attachments - background information, brochures, flyers, or photographs.

Carefully edit - check the spelling of any proper names, and double check all numbers (specify currency if there is any chance of ambiguity). Ensure consistency. Be specific with dates, times and numbers - Avoid using any vague terms or phrases.

There is no need for a covering letter. The press release itself is by definition a request for free publicity. Any relevant information should be in the press release.

Including Photographs

If you choose to include photographs is best to use your own. Don't expect a publication to provide a photographer or chase you up if you advise "photographs available on request".

Research publications you send your release to. This will help you to better understand the images they use and the format they need. Label all images clearly.

Consider the quality of the image for reproduction. Most importantly - is it relevant and interesting? Does it tell a story? Avoid using photos with dark colours on dark backgrounds. If a photographer has been used ensure you include a credit.

Where To Send It

Read your targeted publications, watch and listen to the appropriate programmes, and identify any relevant editors, journalists, producers etc. Compile your own media database or list that's appropriate to your work or product, and keep it up to date.

Phone and ask the important questions - If in doubt, send your press release to "The Editor", or "The Producer" (but it's better to obtain the relevant person's name).

In any given publication or media outlet, there are likely to be several journalists who should receive your press release - send it to all of them.

You can send your press release by fax or e-mail - send a hard copy with any photographs or other enclosures.

As a courtesy, send a copy to any person or organisation mentioned or quoted in the press release. The journalist may want to follow up with them directly, so they ought to know what has been said about them.

When To Send It

Check deadlines, especially for monthly or weekly publications and programmes. If in doubt, ask.

Consider when the public needs to know - when can they purchase or view your product? On the other side of the coin, don't send a press release too far in advance of the event, as it may get lost in the in-tray.

If you want to follow up on your media release to ensure it was received, leave it for a few days at least. It's acceptable to check, especially to see if more information is required or to make sure it's been received by the right person. Don't try to re-sell the newsworthiness though. You don't want to appear pushy. Your Free Press Release Service should have already achieved everything necessary to sell your story.

Fraser is a Freelance Journalist, Author and CEO of Pro-Content Australia - providing professional online & offline content writing services worldwide.

Pro-Content provides specialist services in Web Content Creation, Website Reviews, Blog Management, Website Design, Blog Content, Article Writing, Advertising Text, Copywriting, Editing, Marketing, Internet & Social-Media Communication and more.

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Distribution of Press Release Myths Dispelled

Press release distribution strategies are unfortunately subject to a number of myths that can render them ineffective for many individuals and businesses. These myths are largely propagated by a recent flood of misinformed SEO "experts," freelance writers, consultants and internet marketers. However, despite the fact that communication technologies have changed, very little about press release distribution has changed. Let's dispel these myths in one sentence: Your news release submission strategy should only target relevant editors/publications, use links sparingly in the actual release and include a consistent, timely campaign of news releases even if there are no "huge events" going on in your company. Myths dispelled, but see below for the full story.

Press Release Distribution Myth #1: Send your Press Release Service to as many websites and media outlets as possible

Press releases are not articles and they don't get submitted to article directories. Instead, a PR is a news story that is only interesting to certain publications. Why would the editor of a weekly newspaper in Arizona care about your ice cream stand's grand opening in Toronto? Or why would the editor of a charity publication for people with cancer care about the website launch release for your upscale handbags? They wouldn't. In fact, your email or request for inclusion will be considered spam and it will be promptly deleted, and with any luck they'll ban you from further submissions.

This is the primary thing that most people forget when it comes to distributing PRs: publications are specific to a topic or region or both. Sending your news out to people who will only be exasperated by it is nothing short of stupid. Don't do it.

And consider this: if you're sending your press release out to websites that will accept any kind of release from anyone, how much value you do you think there is in the fleeting flash of the PR0 link that you'll get for about 15 minutes on these low authority sites?

Myth #2: Include as many links as possible

Yes, press release distribution sites do have more lenient policies when it comes to link inclusion than article directories. But abusing this privilege will only make you look like a spammy, gimmicky advertiser. Your release is a news story - it's not an advertisement. Two or three links in the release and one in the boilerplate are more than sufficient for both conversions and search engine optimization. The number one purpose of a press release is to inform. Don't forget that. If you want mega backlinks and conversions, try article marketing - but do that right, too.

Myth #3: You need a big event to issue a press release

No, you don't. You can submit a news release to media outlets for the following - and many other - events:

*Launch of new product 

*Launch of new service 

*Website launch 

*Website redesign 

*Expert positioning 

*Media contact introduction or update 

*Staff changes/promotions 

*Changes in management or ownership 

*Announcing partnerships 

*Special events (including sales events) 

*Moving to a new building/location 

*Awards/Honors/Achievements 

*Charity events 

*Certifications or licensing 

*Research 

*Groundbreaking 

*Acquisitions 

*Milestones

And on, and on. Remember, your news doesn't have to be earth-shattering. It only needs to be informative and relevant. Of course, the hotter and more relevant the topic, the better.

Myth #4: You should only submit sparingly

This myth is related to number 3 above, but for a variety of reasons. Primarily, many people outside of the media industry view press release distribution as a magical, extremely rare event that should only occur infrequently. This is exactly the opposite of the truth.

Companies that achieve great success with Free Press Release Distribution Service submit them on a regular basis. They stay in touch with the media and therefore they stay in touch with the public. Some companies have a campaign that includes monthly or even weekly submissions, and there's never any shortage of stories.

Ultimately, it's all about quality: if you have real news, high quality writing and you submit to a high quality press release distribution list, you can significantly boost brand awareness, improve authority in your industry and dominate your competitors.

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Distribution of press releases-Prices and packaging

Distributing press releases is one of the best ways for you to get your marketing point across. Whether it's to improve product or service visibility, establish branding, or directing and increasing traffic to your website, a well made and properly distributed press release will go a long way in making sure that you get your message across the information gap and into the mediascape and consumer awareness.

Packaging

A good Press Release Distribution Service will be able to deliver your press release to key targets that you would want to receive your message. These targets include print and broadcast media, finance and news websites, reporters, editors, bloggers, news syndication s, social networking sites and the like.

Many companies out there offer a wide array of press release writing and distribution packages, often, with just as diverse a pricing scheme as well. Some services offer packages that include writing with the distribution. Some offer distribution packages only, and these may vary according to which groups or areas you want to reach.

A basic distribution package, for example, will cover most mass media outlets. While other press distribution packages will allow you to target specific groups or areas to which your press release may only be applicable. Some distribution packages target a specific state or city, while others target a specific audience or demographic, like African-Americans, Christians or college students. It is also possible that distribution can hone in on specific industries or businesses.

Most distribution services also offer search engine optimization, realizing that the Internet is an effective marketing tool and that putting your Free Press Release Service out on the web through SEO will help you reach the kind of audience your press release is speaking to.

Pricing

Depending on the package chosen and what it contains, prices of these press release delivery services will vary, but in general press distribution services will range from as low as $50 to as high as $700. Obviously the lowest in this price range, the fifty-dollar variety will not give you as much exposure as the seven hundred dollar kind. Usually, a $50 package will get you at most, online visibility, which will allow your company to appear at the top of the list in major search engines like Google or Yahoo. This also includes distribution in RSS and Javascript feeds.

The middle ground is usually where most clients opt to land. Mid range options will go from $150 to roughly $400. These packages give you good value for your money, as most of these mid range packages included print and online visibility, distribution to a long list of journalists and newsrooms as well as search engine optimization.

Top dollar will still give you the best distribution services. Those who don't want to leave anything to chance and really want to make sure that they will get the best press release distribution possible will usually opt for this kind of distribution package.

Aside from distribution, some press release packages also offer the services of a professional writer who can spin your story to optimum potential. The services of a writer will range from $90 to $299 depending on whether you want the writing service to be bundled to the distribution service or not.

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Best Press Release distribution service in USA

Why You (Probably Don’t) Need Press Release Distribution Services – A PR Pro’s Perspective

This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases.

1. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver)

2. And I’m not alone: many pros in the PR industry are ready to dance on the grave of traditional Free press release distribution Service.

Here’s what most people don’t realize about distributing press releases:

a). The inherent SEO value of press release distribution via wire services is exactly zero, and has been for years.

b). Free Press release service distribution services are expensive and rarely produce ROI.

c). Most ideas for press releases don’t need to be transformed into a traditional press release – a blog post will be sufficient.

1. The (Nonexistent) SEO Value of Press Release Distribution.

As mentioned and linked to above, if you’re expecting the hundreds of backlinks that press release distribution services provide to rocket your site to the top of SERPs, you might as well be waiting for Godot. Here’s what happens when you upload and distribute a press release power via a traditional wire service:

2. The PRWeb version of the release will likely get “picked up” by 200+ media outlets.

These outlets range from Digital Journal to The Boston Globe. This is automatically syndicated and not editorially reviews, and, to be frank, isn’t worth much of anything. Here’s what this looks like in action:

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The Best Press Release Wire Services & PR Platforms

News wire services are arguably one of the oldest marketing technology services in the industry. Beginning in the 1950s and 60s, companies like PR Newswire and Business Wire started developing improved ways to distribute press releases to news media and other outlets.

Today, the wire service sector increasingly overlaps with other PR solutions, including media contact databases, alert software, campaign analytics and content publishing services. Compared with other areas of marketing technology, which have thrived in the digital revolution, news wire services have seen both boom and bust, as their business has been interrupted by dramatic shifts in media organization, editorial trends and the function of Free Press Release Site in business.

As any earned media professional would tell you, the value of press release distribution is no sure thing. Why should any company pay $150/release to have the content distributed to networks that will never care to read it? Depending on your business, the release topic, and your PR goals, distribution services may or may not be an effective use of your marketing budget.

Current State of PR Wire Platforms

As you consider the options, we want to make sure you understand the field as it currently stands. While there have been some excellent analyses of PR distribution platforms in the past, in the last couple of years, news wire services and other PR-focused SaaS companies have seen a great deal of consolidation and reorganizing. In 2014, we saw the biggest consolidation yet when Cision and Vocus—two of the giants in PR software—merged, rebranded as Cision, then proceeded to buy up Visible Technologies and Viralheat, two social media platforms, and Gorkana, a PR analytics company. Cision later divested its UK-based functions to address anti-competition concerns. Today, Cision manages its own news wire, social and analytics platforms alongside standalone solutions: PRWeb, Gorkana, Help a Reporter Out (HARO) and, most recently, Bulletin Intelligence. 

So, in the midst of all the shakeup, how should companies evaluating PR software solutions review the current array of distribution platforms? In the rest of this article, we'll review the latest literature on customer satisfaction and proven value of Online Free Press Release distribution service, and provide our recommendation on the top four PR platforms customers should consider.

Which Platforms Are At the Top?

According to G2Crowd, there are eight current PR distribution service platforms that form the upper echelon of the category:

• Cision
• PR Newswire (a Cision company)
• Business Wire
• Newswire
• Marketwired
• PRgloo
• PR Underground 
• PRWeb
• Notice that PRWeb is included as a different platform from Cision, even though the former is wholly owned by the latter.

This group represents platforms with a diverse array of origins. Unlike the marketing automation sector, which involves companies that mostly started around the same time, these news wire services represent both the old and new.

It's important to note that this group doesn't include platforms like TrendKite, which generally focuses only on monitoring and analyzing the success of your Press Release Power , not distribution. Also left out of the field is software like PitchEngine, which mostly hosts news content, rather than distributing releases to publishing outlets.

Ranking the Best PR News Wires

To rank these distribution services, let's first turn to the data recently published by G2Crowd. According to the G2 Grid analysis, four of the platforms could be considered "leaders" in the field, Newswire, Business Wire, Marketwired and Cision; three others are "high performers"—PR Underground, PRgloo, and Newswire—while PRWeb is  considered "niche."

Most other PR professionals would likely agree that given Marketwired and Business Wire's longtime leadership in distribution service, Newswires emphasis on customer service, and Cision's integrated solution, these four platforms are best in class. Here's our review of these top four.

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How to Write an Effective Online Press Release

Today it's easier than ever to extend the reach of your business by writing effective press releases. Read on to discover how to write a press release that will not only catch the attention of the media, but speak directly to your market.

Press releases are not just for the press any more. Consumers or your B2B client base are just as likely to find your news online ... if you know how to take advantage of the online press release.

The old media format of sending a press release Service  to specific media - be they magazines, TV, radio, or newspapers - and hoping a journalist would pickup the story is not so relevant in today's online world.

What Are the Benefits?

• An online release can:
• Drive traffic to your website
• Improve your search engine rankings
• Increase your company's visibility
• Attract writers and bloggers to cover your story
• What Should You Write About?
• Your new product launch
• Nominations for or awards won
• Key personnel changes
• Upcoming trade shows
• Innovations you bring to the marketplace
• Speaking engagements
• Been to an industry conference?
• Sponsoring a charity event?
• Use your imagination to keep your name in view
• How is the Online Release Different?

There are several differences between the old style releases and those used today. The key is this shift toward a wider audience. You still want to write your release to the media you're seeking to cover your story, but realize anyone can read it online.

With that in mind, don't write a Free Press Release Site. Write a full news story. The online viewer will read it directly. Plus any journalist is likely to incorporate major sections of your story into their final article.

Certain restrictions don't apply any longer.

Releases can be longer than the old rule of one page double-spaced. Now a 500-word press release, or less, is quite standard. And you don't have to have all the main information of who, what, when, where, how and why in the first paragraph. Plus you can now openly promote your company, program or services in your press release.

Getting the Most Out of your Online Press Release

Ask yourself these questions.

What do you want to accomplish with this release? What's your goal? Introduce a new product? Tell about your trade show award? Be clear on this and stick to the point.

Then you need to decide who your target audience is. Even though others can read this online, you still need to pick a target and keep it focused. If you have different target audiences, write different releases.

Remember this is Internet based.

Be sure to select your keywords and keyword phrases and optimize your release. This is very important to get the results you want. Think about what terms people will be using in their search. Don't take up valuable space with your company name as a keyword ... that's not necessarily what people are looking for.

Fit your keywords into your headlines and subheads.

Make sure you have links back to your website or specific landing page. Getting people to visit your website and sign in to your system is your underlying goal.

If you have an offer of a free white paper, a video or audio report, guide them to the sign up page or section so you can continue to send them information.

Another consideration is photos. Rather than put them in the release itself, again, link people back to your website by telling them they can download photos there.

It's also easy to add audio or video clips to the release. This expands your range of media outlets to cover your story.

In addition, some of the online distribution companies let people view your website inside an active window right on the press release.

Don't forget your call to action. This is the whole point of your press release.

Tell people exactly what you want them to do. Call this number to order, click here to sign up for your free white paper, go here to the website and sign up for a newsletter, make your reservations here.

You'll know if the press release was successful or not by how many viewers followed through on the call to action.

As an added tip - be sure you double-check each link and every phone number you're asking people to call - before you send it out.

How do you distribute your press release to the online world? I suggest you use one of the paid services for this, such as PRWeb.com. There are others more expensive and some that are free. The free sites do not always distribute your release though. Many simply post it on their own website.

Don't forget to add your release to your own website as well. By having a news or press section, you can keep viewers updated with current news of your company.

What's your latest news? Use the Press Release Power of the Internet to spread the word about your company to the global marketplace. Why not get started today?

Linda Kaun, Founder of Linda Kaun Copywriting, helps B2B companies who are struggling to attract enough buyers. As a Web copywriting specialist, she helps them create profitable communication materials that bring in clients and increase ROI.

Find out more at [http://www.lindakauncopywriting.com] for website content, online press releases, sales letters, ads or marketing collateral. While her niche market is the textile industry, she also works for other B2B companies, especially those creating handmade products.

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Life After Press Release Distribution?

A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for the first time: "Now that I've distributed my press release, what do I do next?

The answer to that question is a simple one: You follow up with the media. Following up with reporters by phone or e-mail -- where appropriate, can be more important than sending the release itself. Why? Because maybe the reporter didn't receive the fax sent, hasn't read his e-mail yet, or the headline for the release sent via wire services just didn't engage him enough to want to read the release in the first place. Or maybe the release wasn't sent to any one reporter in particular, which is always a no-no.

Fear is the number one reason why most people avoid making contact with the media. In fact, most small-business owners worry that they won't know what to say to the reporter once they call, or that they will catch the reporter at an inopportune time and anger him or her. However if you've taken the time to target the right reporter, study their news beat and the types of stories they prefer, and adhere to their deadlines, you should have nothing to fear in picking up the phone and calling a reporter.

There are basically two approaches one can take to follow up. First if you are confident in telling your company's story, you can just call up the appropriate reporter and tell him or her about your news and ask permission to send over the Free Press Release Site. If there is interest from the reporter then send the release over immediately. The second way is to send the release to the correct reporter and then follow up with a phone call or e-mail -- base your follow up method on what the reporter prefers.

One word of caution: Always remember that reporters are very busy people so try to give them two days before following up. It takes them a while to get through all of the messages that they receive. However, if you have a breaking story to report and you want to alert the reporter in advance, or you have an event taking place -- any particularly time-sensitive news, then give the reporter a call the next day after the release has been sent.

So you have the reporter on the phone - what exactly should you say to him or her? It's easiest to start with the one sentence you should never utter: "I'm following up to make sure you received my news release." Consider this the second commandment just right under "Thou shall not forget to ask a reporter if he or she is on deadline before pitching a story." It's also always a good idea to do a little preparation prior to making your phone call.

Here are some tips:

Do make sure that the press release sent is available in two forms - fax and e-mail. The reporter may not have received your release, and if he or she has an interest, they will want you to resend it. The faster you can resend it the better the chance of coverage, so have the fax version ready in the fax machine and the e-mail version ready to go once you hit the "send" button.

Do prepare two alternative story ideas in case the reporter rejects the one offered in your release.

Do purposely leave out a couple nuggets of information so that you can offer them up to the reporter during follow up.

Do take time to listen to what the reporter says during your conversation. Your follow up call should not be a monologue but rather a dialogue. If you listen closely, the reporter will indicate interest and what your next directives should be. For example, you'll discover whether or not you need to conduct a second follow up.

Do make note as to whether your Online Free Press Release has been forwarded to another reporter. If this turns out to be the case, then prepare to contact the new reporter with your story idea, but follow these steps again.

Do accept "No" gracefully. When a reporter says "no" to your story, accept the fact that he or she has a good reason -- at least at that particular point in time. Therefore, you should never try to push a reporter into running your story because you will run the risk of alienating that reporter forever. He or she will remember you and each time you try to pitch a new story, you will be punished. Simply say "thanks," tweak your release and try again later. The timing or story angle may be wrong. Again, if you are listening closely, sometimes the reporter will tell you why the story will not be covered. Perhaps he or she wrote a story on a similar topic recently.

Last, it never hurts to prepare a little script to help you concentrate on the specific points you'd like to make to the reporter. Practice what you are going to say so that it feels natural during delivery. Below is an example of what you can say once you have the reporter on the line:

Hi, John. I'm Carolyn Moncel from MotionTemps, LLC. Are you currently on deadline and is this a good time to talk? Great! I know that you like covering stories about running offices more efficiently and my company specializes in helping other businesses get their offices organized.

To kick off a new service that we're offering to our clients, we're sponsoring a contest called "Chicago's Most Disorganized Office," and the release that I sent to you has all of the details.

Oh, you didn't receive it? Shall I resend it and to which fax number? Oh, you'd like it by e-mail instead? Can I please verify your e-mail address? You can expect to receive the release in five minutes.

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EnGeneIC Wins Innovation Award from Australian Financial Review

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EnGeneIC Limited 

Aug 09, 2019, 00:33 ET

NEW YORK and SYDNEY, Aug. 9, 2019 /PRNewswire/ -- EnGeneIC Limited, a clinical-stage biopharmaceutical company advancing its proprietary EDV™ nanocell platform for targeted cyto-immunotherapy in cancer, was named the most innovative company in the category of healthcare for 2019 by The Australian Financial Review in its 8th annual AFR BOSS Most Innovative Companies list.

AFR BOSS Most Innovative Companies list recognizes the most innovative companies in Australia and New Zealand as judged by the expert panel assembled by The Australian Financial Review and Inventium, a leading innovation consultancy.  Awards are issued to companies across 10 industry categories.

Submissions were rated based on a number of criteria, including, the idea behind the innovation; how well that idea addressed the problem it aims to solve; the uniqueness of the solution; and the real-world impact.  The rankings also took into consideration whether the company's culture, entrepreneurial spirit, strategy, resources and talent are capable of sustainable and repeatable innovation.

EnGeneIC was also awarded "Best Health Industries Innovation" and "Best Health Industries Innovation Program." Accepting the award were Himanshu Brahmbhatt, M.Sc., Ph.D., and Jennifer MacDiarmid, M.Sc., Ph.D., co.-founders and Joint-CEOs of EnGeneIC.

"We are very proud of this award," they said, "A biotechnology company is its innovation and without invention and out-of-the box thinking, it would be impossible to envisage success in a field such as immuno-oncology."

"We are a small company, but we have huge ambitions supported by the hard work of a diverse group of people dedicated to finding better treatment options for cancer. It is due to our team's efforts that we prevailed over larger companies with considerably more resources, which goes to show what a committed group of people can accomplish."

EnGeneIC targeted nanocell, the EDVTM is designed to deliver a toxic payload to a tumor without harming other cells in the body while simultaneously stimulating and anti-tumor immune response. The technology is yielding early success in a pancreatic cancer trial for patients with stage IV cancer who have exhausted all treatment options.

Details about the awards and the list can be found here.

About EnGeneIC and the EDV™ Nanocell Technology 

EnGeneIC is a clinical stage biopharmaceutical company advancing its proprietary bacterially-derived EDV™ nanocells as a powerful nanoparticle drug, siRNA, or miRNA delivery platform designed to directly target and effectively kill tumor cells with minimal toxicity, while simultaneously stimulating the immune system's innate and adaptive anti-tumor response. The novel second-generation EDV™ nanocells have shown promising results in early clinical studies and EnGeneIC is currently planning to commence further clinical trials in several cancer indications in Australia and USA. For more information, please visit www.engeneic.com. 

About the AFR BOSS Most Innovative Companies List:

The AFR BOSS Most Innovative Companies list (previously the BRW Most Innovative Companies list) is now in its eighth year. The list ranks the most innovative organizations in Australia and New Zealand, and is the only national list of its kind. For the first time in 2019, the list was broken down into 10 industry categories, effectively ranking organizations against their peers. The list is judged and compiled by Inventium – Australia's leading innovation consultancy. Inventium uses a unique, scientifically proven approach to help organizations grow through innovation. In 2019, the list comprised of ten industry lists of ten, compiled from over 800 nominations, and 400 shortlisted organizations. www.mostinnovative.com.au

About Inventium:

Inventium is Australia's leading innovation consultancy. We have helped over 100,000 people become better innovators since 2007. We apply the latest findings from science (psychology and neuroscience) to help organizations unlock growth through innovation. We do this through training, facilitation, general consulting, and assessment. We are the official partners of the AFR Most Innovative Companies list – an annual list that identifies Australia's most innovative companies. We've previously made the BRW Fast 100 list twice AND won the BRW Client Choice Award for Best Management Consultancy. Inventium is also a proud BCorporation. www.inventium.com.au

About the Australian Financial Review: For more than 50 years The Australian Financial Review has been the authority on business, finance and investment news in Australia. It has a reputation for independent, award-winning journalism and is essential reading for Australia's business and investor community. The Australian Financial Review is owned by Fairfax Media Limited

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Khiron Signs Kuida Distribution Agreement with Grupo Éxito, South America's Market Leading Retail Group

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Press Release Service

August 7, 2019, 22:44 ET

TORONTO, Aug. 7, 2019 /PRNewswire/ - Khiron Life Sciences Corp. ("Khiron" or the "Company") (TSXV: KHRN), (OTCQB: KHRNF), (Frankfurt: A2JMZC), an integrated cannabis company with core operations in Latin America, announced today that it has signed a distribution agreement for its Kuida cosmeceutical brand with Grupo Éxito, Colombia´s market leading retail group and one of the largest retailers in South America. In combination with previously announced distribution arrangements, this increases the Kuida consumer reach as the brand experiences a growing retail presence in Colombia.

Grupo Éxito is a Colombian retailer with a successful 110-year presence in the Latin American market and is the only retail company in the region included in the Dow Jones Sustainability index, under the "Emerging Markets" category. Controlled by Casino Guichard-Perrachon and with revenues of U.S.$17 billion in 2018, Grupo Éxito operates 1,533 stores across Colombia, Uruguay, Brazil and Argentina, including 252 Éxito stores and 9 Éxito WOW stores. Under the Company's agreement with Grupo Éxito, Kuida will initially be sold in 5 Éxito WOW stores and 16 traditional format stores.

Introduced by Grupo Éxito in 2018, Éxito WOW represents a new store format aimed at delivering innovative, digitally-integrated customer experiences throughout the Cali, Bogotá, Medellín, and Barranquilla regions of Colombia among others. On introduction to Éxito WOW stores, Kuida will form a cornerstone product line for the retailer's cannabis products category. To support Kuida sales and brand awareness, each Éxito WOW location will host dedicated experience centres, with skin expert consultants on-hand to educate consumers on the brand's proprietary CBDERM technology, as well as its current portfolio of seven skin and personal care products.

Management Commentary

Alvaro Torres, CEO and a Director of Khiron, comments: "Through our partnership with Grupo Éxito, Khiron continues to build on its strategy to generate Kuida revenue and market-share, delivering first to market CBD products to consumers across Latin America in an innovative and informed environment. We know that the more customers understand our product, the greater this translates into sales. This agreement with Grupo Éxito gives us an exceptional opportunity to do that and further strengthens Kuida's consumer reach in Colombia."

About Grupo Éxito

Grupo Éxito is a multi-Latin company and a leader in the retail market in South America. Present in Colombia with Grupo Éxito; in Brazil with the Pão de Açúcar Group; in Uruguay with the Disco and Devoto Groups and in Argentina with Libertad. Casino Guichard-Perrachon is the principal owner and holds 55.3% of Grupo Éxito's shares, followed by the Pension Fund of Colombia, which holds 14.9%. Further information can be found at:  https://www.grupoexito.com.co

About Khiron Life Sciences Corp.

Khiron Life Sciences Corp. is positioned to be the dominant integrated cannabis company in Latin America. Khiron has core operations in Latin America and is fully licensed in Colombia for the cultivation, production, domestic distribution, and international export of both tetrahydrocannabinol (THC) and cannabidiol (CBD) medical cannabis. The company delivers best in class regulatory compliance, has the first approved set of CBD cosmetic products on shelf in Colombia, and is currently facilitating testing to meet and surpass all license requirements for commercial cannabis derived products.

With a focused regional strategy and patient oriented approach, the Company combines global scientific expertise, agricultural advantages, branded product market entrance experience and education to drive prescription and brand loyalty to address priority medical conditions such as chronic pain, epilepsy, depression and anxiety in the Latin American market of over 620 million people. The Company is led by Co-founder and Chief Executive Officer, Alvaro Torres, together with an experienced executive team, and a knowledgeable Board of Directors that includes former President of Mexico, Vicente Fox. 

Cautionary Notes

Forward-Looking Statements

This press release may contain certain "forward-looking information" and "forward-looking statements" within the meaning of applicable securities legislation. All information contained herein that is not historical in nature may constitute forward-looking information. Khiron undertakes no obligation to comment analyses, expectations or statements made by third-parties in respect of Khiron, its securities, or financial or operating results (as applicable). Although Khiron believes that the expectations reflected in forward-looking statements in this press release are reasonable, such forward-looking statement has been based on expectations, factors and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond Khiron's control, including the risk factors discussed in Khiron's Annual Information Form which is available on Khiron's SEDAR profile at www.sedar.com. The forward-looking information contained in this press release is expressly qualified by this cautionary statement and are made as of the date hereof. Khiron disclaims any intention and has no obligation or responsibility, except as required by law, to update or revise any forward-looking information, whether as a result of new information, future events or otherwise.

United States Disclaimer

This news release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act") or any state securities laws and may not be offered or sold within the United States or to U.S. Persons (as such term is defined in Regulation S under the U.S. Securities Act) unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available

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U.S. News Reveals 2019-20 Best Travel Rewards Programs

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Press Release Service

August 6, 2019, 22:44 ET

WASHINGTON, Aug. 6, 2019 /PRNewswire/ -- U.S. News & World Report, publisher of Best Hotels, Best Cruise Lines and Best Vacations, today announced the 2019-20 Best Travel Rewards Programs. The annual rankings identify 24 hotel and airline loyalty programs with the most rewarding perks for everyday travelers. For the third consecutive year, Marriott Bonvoy is the No. 1 Best Hotel Rewards Program. The Alaska Airlines Mileage Plan remains the No. 1 Best Airline Rewards Program for the fifth year in a row.

Marriott Bonvoy (formerly Marriott Rewards) maintains the No. 1 spot on the Best Hotel Rewards Programs ranking thanks in part to earning top marks for its large network of hotels in popular vacation destinations, ample benefits given to members, relatively low points redemption rates and high award availability. Additionally, any member of the program who uses points to book a reward stay lasting five or more nights receives one night free. Wyndham Rewards, No. 2, continues to score highly because members don't need to stay as many times (on average) as they would with another program before qualifying for a free night. World of Hyatt came in at No. 3 by offering low points redemption requirements and a variety of ways to earn points.

The Alaska Airlines Mileage Plan keeps its No. 1 position on the Best Airline Rewards Programs list because of its high award choice availability and its large network of flight routes to popular destinations. Plus, the program's mileage-based earning structure makes it easier for members to earn miles for free flights faster. Delta SkyMiles' ample member benefits, large network of flight destinations and high volume of daily flights helped it retain its No. 2 rank for the third year in a row.

"Choosing among the countless travel rewards options available can seem like a challenge, but the financial benefits outweigh this potential drawback," said Christine Smith, travel editor at U.S. News. "The top-ranked rewards programs offer all travelers the opportunity to earn valuable rewards by simply signing up for a program and taking a trip. Whether travelers care most about cashing in accruals for a free night or flight, or receiving complimentary perks like Wi-Fi access or a checked bag, they can use these rankings to find the program that best suits their needs."

Additionally, U.S. News conducted a recent survey about airline credit cards, finding:

Nearly half of respondents (48%) estimated the value of the airline rewards they've earned by using their credit card is more than $600, with more than 20% saying they earned a value of $1,200 or more.

About one in three consumers (32%) redeemed free domestic flights in the last year by using the points or miles accrued with their airline credit card. U.S. News weighs the ease of earning a free flight as the most important factor in the Best Airline Rewards Programs methodology.

Annual fees are a sticking point for consumers. Almost half of those surveyed (45%) wouldn't pay an annual fee to open an airline credit card. Some airlines offer no-fee co-branded credit cards that include welcome bonus points or miles if consumers spend a certain amount after signing up, which can help travelers redeem flight awards faster.

The survey was conducted through Google Surveys. From July 18 to 21, the survey asked 10 questions related to airline credit cards and sampled 1,000 people in the general American population who visit desktop and mobile sites where Google conducts surveys.

U.S. News ranks the Best Travel Rewards Programs in two categories: hotel loyalty programs and airline frequent flyer programs. The methodologies take into account membership benefits – such as free amenities, program-affiliated credit cards and redeemable experiences – network coverage and a strong emphasis on the ease of earning and redeeming free flights or nights. Additionally, U.S. News factors in property diversity for the Best Hotel Rewards Programs and Airline Quality Rating scores for the Best Airline Rewards Programs.

2019-20 U.S. News Best Travel Rewards Programs

See the full lists here.

Hotel Rewards Programs                                                  

• Marriott Bonvoy                                                                 
• Wyndham Rewards                                                            
• World of Hyatt                                                                   
• Choice Privileges                                                                
• Best Western Rewards                                                        
• Airline Rewards Programs
• Alaska Airlines Mileage Plan
• Delta SkyMiles
• JetBlue TrueBlue
• United MileagePlus
• American Airlines AAdvantage

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SAP Kicks Off First SAP.iO Foundry in Asia

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Press Release Service

Jul 5, 2019, 22:44 ET

TOKYO, Aug. 5, 2019 /PRNewswire/ -- SAP SE (NYSE: SAP) today announced the launch of the first SAP.iO Foundry in Asia: SAP.iO Foundry Tokyo. Over the next 12 weeks, SAP.iO Foundry Tokyo will accelerate five business-to-business (B2B) Japanese technology startups, providing them access to curated mentorship, exposure to SAP® technology and application programmable interfaces (APIs), and opportunities to collaborate with SAP customers. Unique to SAP.iO Foundry Tokyo, the cohort also will have access to the newly opened SAP Leonardo Experience Center and Inspired.Lab.

"We see great potential in Tokyo as a startup hub for SAP customer-centric innovation and look forward to helping these entrepreneurs deliver winning outcomes and delightful experiences for SAP's customers," said Ram Jambunathan, senior vice president and SAP.iO managing director.

SAP.iO is SAP's strategic business unit dedicating to driving startup innovation and new business models for SAP. SAP.iO Foundry Tokyo is the eighth location of SAP's global network of top-tier startup programs, which include foundries and accelerators that enable startups to build innovative software to deliver value for SAP customers.

The first SAP.iO Foundry Tokyo cohort includes the following startups:

InstaVR: Provides a no-coding, web browser–based interactive authoring tool capable of creating, distributing and analyzing a 360-degree view of content.

ZENKIGEN: Provides an artificial intelligence (AI)-powered online platform that enables both live and recorded video interviews, while offering sentiment analysis of a candidate's voice. This allows efficient recruitment and analysis of facial expressions for real-time interview coaching.

fuzed.link: Provides a B2B lead generation tool based on social media content that allows companies to build content-driven landing pages for social media traffic. 

estie: Provides a real estate technology platform that offers interactive mapping. Using AI and machine learning algorithms, estie unleashes the potential of Big Data to simplify office search for tenants and analytics for institutional investors.

Innovia: Provides a software-as-a-service (SaaS) solution that helps manufacturers effectively develop and manage the skills of manufacturing workers to improve productivity and efficiency while ensuring International Standards Organization (ISO) compliance.

Visit the SAP News Center. Follow SAP on Twitter at @sapnews.

About SAP.iO

SAP.iO is SAP's strategic business unit to accelerate innovation and drive new business models for SAP. The SAP.iO Fund makes investments in early-stage startups building innovative solutions that enable customers to receive highly incremental value from SAP platforms and applications. The SAP.iO Foundries are our global network of equity-free accelerator programs in strategic startup hubs providing startups access to mentorship, exposure to SAP technologies, and opportunities to meet and collaborate with SAP customers. Learn more at https://SAP.iO/. 

About SAP

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world's transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers' businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people's lives. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

2019 SAP SE. All rights reserved. 

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

Note to editors:

To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

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